Prim Communications is committed to delivering knowledgeable, media-savvy marketing, public relations and consulting services based on a superior industry knowledge and an understanding of the client and their customers. With a genuine excitement for what we do, Prim aims to be a trusted extension of each client’s team with results that positively impact their business goals. We encourage creativity and enthusiasm while taking a serious approach to improving our clients’ marketing and public relations objectives.
public relations and integrated marketing
Spa And Wellness
Spa And Wellness
We love to keep our eyes, ears (and hairstyles!) on trend with what’s hot in the beauty and wellness world. We dig deeper and tell the stories behind the origin of the trends and inspiration behind particular products. We carefully monitor what journalists and influencers are looking for and take opportunities to pitch our beauty and wellness clients as experts in their fields. We will come up with creative ideas to pitch our clients as local experts in the beauty, spa and wellness fields while creating relevant stories relating to each client’s specialty.
There is an art to successful hospitality ventures. The right blend of service, ambiance, entertainment and food can deliver an incomparable experience. Prim understands the nuances that make a hotel or restaurant a must-visit destination. Whether talking to a food editor, hotel critic or restaurant blogger, our hospitality team speaks the language. We monitor trends in the hospitality business to ensure that we understand both our hospitality clients and the context in which they live. We use an integrated approach of public relations, grassroots marketing, events and influencer outreach to target each client’s ideal guests. Our signs of success? A full reservation list and well-deserved accolades for our hotel and restaurant clients.
Opening a nightclub or launching a promotion takes a lot of work. If no one shows up, then it was all for naught. A strong public relations strategy can turn a launch or promotion into something people continue to talk about for months. Prim works with club owners and managers to develop strategies that create buzz.
We work with local and national media to coordinate attendance at VIP events while ensuring that each outlet receives a unique and noteworthy experience. After the opening or promotion, we continue to bring new ideas and partnerships to the table, including charity partnerships, industry events and juxtaposition events. Thinking outside the box creates opportunities for added publicity for years to come.
Visibility is key when it comes to lifestyle brands. Name recognition is extremely important and brand awareness drives consumer sales. Prim helps lifestyle brands develop a unique message that maintains authenticity. We generate strategic media coverage for our clients, keeping the brand at top of mind when consumers are ready to buy. Our lifestyle account managers provide an integrated approach that combines media relations, social media, influencer engagement and events.
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