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Prim Communications Announces New Fitness and Hospitality Clients

DENVER (December 1, 2016) – Prim Communications announces the addition of two new clients.

CycleBarCycleBar has retained Prim Communications to handle public relations, influencer outreach and opening event operations for their 2017 Southwest Plaza opening. The new client adds to the agency’s already growing focus on lifestyle and wellness brands, particularly in the Denver area. The indoor cycling franchise unites riders of all ages and fitness levels by creating an unparalleled multisensory journey led by high-energy CycleStars and is fueled by curated music playlists in state-of-the-art Rhythm Rooms. With studios in 30 markets across the country, CycleBar is a luxury fitness exercise that uses professionally engineered light and sound systems, energy-enhancing video graphics and rider-specific performance data in a fun and community-focused setting.

Milk & HoneyMilk & Honey Bar + Kitchen has retained Prim Communications to handle public relations and influencer outreach at their Denver restaurant and lounge. Set in the heart of Larimer Square, Milk & Honey Bar + Kitchen offers new American cuisine with European influences. With a culinary team led by the talented Chef Michael Shiell (Michael’s of Cherry Creek and Baldoria in New York), the menu includes an array of shareable and small plates, robust entrees and thoughtful sides. Milk & Honey offers a special happy hour tasting menu Tuesday through Friday from 4pm to 6pm, including $6 cocktails, $5 wine by the glass and $4 beers. The happy hour menu features numerous “bits and bites,” including artisan cheeses and a prime Niman Ranch burger with gruyere, heirloom tomato and truffle aioli on brioche. With a space that includes a vibrant bar and chic interior, the result is an elegant but comfortable vibe with sophisticated offerings for locals and tourists alike.

“We are so excited to partner with both of these impressive businesses,” says Gretchen TeBockhorst, founder of Prim Communications. “Both will bring a quality and state-of-the-art product to their respective cities. We’re thrilled to work with such innovators in their fields.”

Prim currently represents a diverse mix of hospitality and lifestyle brands. Retained to raise the profile of its clients, the agency creates customized campaigns based on individual client objectives that often integrate marketing, events and experiential tactics with traditional media relations.