Opening a nightclub or launching a promotion takes a lot of work. If no one shows up, then it was all for naught. A strong public relations strategy can turn a launch or promotion into something people continue to talk about for months. Prim works with club owners and managers to develop strategies that create buzz.

We work with local and national media to coordinate attendance at VIP events while ensuring that each outlet receives a unique and noteworthy experience. After the opening or promotion, we continue to bring new ideas and partnerships to the table, including charity partnerships, industry events and juxtaposition events. Thinking outside the box creates opportunities for added publicity for years to come.